Also known as a digital marketing virtual assistant, a virtual marketing assistant is a remote professional with expertise in various digital marketing strategies and tools. Unlike traditional in-house assistants, virtual marketing assistants work remotely, offering flexibility and cost savings to their clients.
Virtual marketing assistants possess a diverse skill set and are well-versed in the latest marketing trends and techniques. From email marketing to social media promotion, they can handle a wide range of marketing-related tasks. This allows their clients to focus on their core objectives.
Digital marketing virtual assistance is one of our specialities here at Sigrid. Our highly experienced VAs can help you refine, execute, and analyze your digital marketing campaigns. This gives you the freedom and headspace to focus on your core business operations while still reaping the benefits of running successful digital marketing campaigns.
Tasks & Responsibilities of a Virtual Marketing Assistant
Email List Building & Marketing
Virtual marketing assistants can help build and manage email lists, create engaging newsletters, and execute effective email marketing campaigns. They can also conduct A/B testing and analyze email marketing metrics to optimize results.
A virtual marketing assistant can assist with content creation, including writing and publishing blog posts. They can conduct keyword research, optimize content for search engines, and ensure that blog posts resonate with the target audience.
Managing a website can be time-consuming, but a virtual marketing assistant can handle tasks such as updating content, managing plugins, monitoring analytics, and optimizing user experience.
Search Engine Optimization
Virtual marketing assistants are well-versed in search engine optimization (SEO) techniques. They can conduct keyword research, optimize website content, and implement strategies to improve search engine rankings, increasing organic traffic and visibility.
Social Media Promotion & Marketing
A virtual assistant for digital marketing can create and curate content for social media platforms, manage social media accounts, engage with the audience, and run targeted ad campaigns to drive brand awareness and customer engagement.
Check out our blog post about Sigrid’s social media virtual assistants to learn more about the tasks that can be assigned to these professionals.
Your digital marketing assistant can research and identify suitable affiliate partnerships, develop affiliate marketing strategies, and manage affiliate relationships to increase revenue streams.
Digital Product Creation & Marketing
If you're looking to create and market digital products such as eBooks, online courses, or webinars, a marketing virtual assistant can assist in content creation, sales funnel development, and promotional activities.
From Facebook and LinkedIn to Twitter and Google Ads, virtual marketing assistants can set up and manage online ad campaigns. They can also optimize targeting, budgeting, and creative assets to drive qualified leads and conversions for their clients.
Online Market Research
Conducting market research is crucial for understanding customer preferences, identifying trends, and staying ahead of the competition. Virtual marketing assistants can perform market research and deliver valuable insights to support informed decision-making.
A virtual marketing assistant can help develop and execute brand marketing strategies, ensuring consistent messaging across all digital platforms.
From creating eye-catching social media graphics to designing visually appealing marketing materials, virtual marketing assistants with design skills can elevate the visual elements of your brand.
A virtual marketing assistant can enhance and edit product photos or other visuals to maintain a consistent and professional image across all digital channels.
Basic Video Editing
Virtual marketing assistants can handle basic video editing tasks, such as trimming, adding captions, and applying simple effects to create compelling video content for marketing purposes.
Analyzing website and marketing campaign performance is vital for making data-driven decisions. Virtual marketing assistants can monitor and interpret analytics data to provide actionable insights.
Sales Funnel Creation & Marketing
Virtual marketing assistants can help design and optimize sales funnels, mapping out customer journeys and implementing strategies to drive conversions at each stage.
Online Community Manager
Building and nurturing an online community requires time and effort. A virtual marketing assistant can engage with your audience, respond to comments and inquiries, and foster a sense of belonging within your community.
Virtual marketing assistants excel in coordinating and managing digital marketing projects, ensuring timely execution and seamless collaboration between team members.
General Administrative Duties
In addition to the aforementioned specialized tasks, virtual marketing assistants can also handle general admin and virtual secretary duties. These include:
- Appointment Scheduling & Calendar Management
- Document Management
- Email Inbox Management
- Travel Management
- Data Entry
- Service Procurement
- Expense Management
- Bill Payments
- IT Support
- Household Maintenance & Repairs
- Child & Family Logistics
Advantages of Hiring a Virtual Marketing Assistant
Hiring a virtual marketing assistant eliminates the need to hire a full-time, in-house employee. This dramatically reduces the overhead costs associated with salaries, benefits, and office space.
When you hire a remote marketing virtual assistant, you’ll only be paying for the services they provide. This means you won’t have to shoulder any of the mandatory benefits associated with hiring full-time staff—including health insurance and vacation leaves.
You also won’t need to rent office space or provide your remote contractor with office equipment, an internet allowance, and computers. Your virtual marketing assistant will cover all of these expenses, helping your team or business save a great deal of money.
Virtual marketing assistants work remotely, offering flexible hours and the ability to scale their services based on your needs. They’re also available during peak times and can handle urgent tasks when required.
Here at Sigrid, we offer our clients flexible and affordable subscription plans. Under the Personal Plan, for example, an individual user gets 15 hours of support each month. The user is allowed to top up additional hours of support during peak periods. In other words, users can scale their support depending on their business needs.
Access to Expertise
Virtual marketing assistants possess specialized knowledge and skills in various digital marketing areas. Their expertise allows you to tap into the latest trends and techniques, ensuring your business stays ahead of the competition.
By delegating time-consuming tasks to a virtual assistant for marketing, business owners and executives can focus on core business activities and strategic decision-making, leading to increased productivity and growth.
Virtual marketing assistants often work with diverse clients and industries, bringing fresh perspectives and innovative ideas to your marketing efforts.
Time Zone Advantage
Working with virtual marketing assistants in different time zones can provide round-the-clock coverage, allowing your business to engage with a global audience and respond promptly to customer inquiries.
Execute Winning Campaigns with a Sigrid Digital Marketing Assistant
Digital marketing is essential to the ongoing success of your business. However, executing and measuring the performance of your digital marketing campaigns can be time-consuming.
Fortunately, you can focus on your most critical objectives while still reaping the benefits of digital marketing by delegating these tasks to Sigrid’s professionally-managed virtual marketing assistant services.
Delegating your digital marketing tasks to a Sigrid Virtual Marketing Assistant also allows you to lessen your workload, enabling you to achieve a better work-life balance without compromising the continued growth and profitability of your business.
We offer flexible subscription plans, starting at only US$450/month. You can purchase subscription hours for yourself or your team. Get in touch today and learn how we can turbocharge your digital marketing campaigns.