About Us

Everything about our business is designed to help people lead more meaningful lives.

We provide personal process outsourcing solutions supporting the way people work now so that you can live a life supported by work instead of a work-focused life.

We’ve challenged ourselves to create a service with a heart, based on the latest technology. It’s user-friendly, delivered with care, and affordable for everyone.

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Why now?

Digital virtual assistants are popping up everywhere, promising that soon a computer will make your life simpler. But these systems are still limited. At best, home assistants like Apple's Siri, Amazon's Alexa, and Google Assistant can book you a taxi, turn on the music, or turn down the heating in your home.

Perhaps one day these AI assistants will understand you well enough to do your scheduling, booking, and admin, but they’re not there yet. Human lives are complicated and filled with surprises, so until digital assistants understand the complexity of human life, you need a better alternative. That's where we come in.

Sigrid.AI was founded in Singapore in 2016 by two Danes. Today, we deliver our services to entrepreneurs, executives, and small teams in high-cost areas around the world, from the US to Europe and Asia. We help people lead a life supported by work rather than a work-focused life.

For decades, people have tried without success to outsource personal tasks to remote, digital, and virtual assistants. So why now and why us?

It’s all about four converging megatrends.

Globalization and automation are hitting white-collar workers 

For decades, automation has forced blue-collar staff to work harder or see their jobs eliminated. Now white-collar workers and service industry professionals are feeling the same pressure. Technology promised to give us back our time. Instead, efficiency gains have put pressure on office workers to do more. Machines don’t do work-life balance or long lunch breaks, and now people are expected to keep up with them. 

People living in high-cost areas around the world are feeling the strain, as they work harder than ever to keep up. Half their free time is spent in traffic getting to and from offices. Admin support has been stripped away, replaced with apps that save the company money but force skilled staff to do their own admin. So much time has been lost that people miss out on the things that give life meaning, whether it’s family, friends, or time to relax. They’re constantly on the go, working harder every day just to live in the same areas where their parents lived or put their children through the same schools they went to.

The digitalization of the service economy 

The digital service economy is booming. Every year, thousands of online services appear, catering to a convenience-hungry audience. You can order a car service, have your dry-cleaning picked up, stock your fridge, and plan the quickest route home, all from your mobile phone. Discovering and evaluating these services has never been easier, as recommendation and rating systems have reached a critical mass of trustworthy consumers sharing their experiences.

Thanks to these services, someone on the other side of the world can research, schedule, and book the things you need, using quality recommendations from people just like you. An assistant can check the traffic for your commute or book the best restaurant for lunch, even though they’re half a world away. Twenty years ago, it would have been impossible. Now it’s an opportunity waiting to be taken.

Young, well-educated professionals are pouring into the global labor market at an unprecedented rate 

Each year millions of young, well-educated professionals enter the global labor market. They’re skilled, energetic, and willing to work long hours. Historically, they had to relocate to big cities or spend hours every day commuting if they wanted to find a good job, but technology and gig-economy business models have changed that. Now ambitious professionals can work wherever they are.  

Tech companies are investing heavily in digital assistants

Today, we rely on computers for everyday tasks. From Amazon wish lists to Google calendars, we use them to organize our lives, and so we’re producing data on an unprecedented scale.

Big data is the fuel for AI’s growth. That’s why the world’s leading technology companies are investing billions of dollars in digital assistants and encouraging us to outsource our lives to machines. Home automation systems like Alexa aren’t just a product to be sold, they’re a way of generating more data to feed growing AI.

The concept of digital virtual assistants and ‘personal process outsourcing’ isn’t new. Apple’s first attempt at a digital personal assistant, Newton, came out in 1995. What is new is that we’re being prepared to live and work alongside AI. We’re being teased with the promise of a digital assistant for everything.

But computers still can’t fulfill that promise. That’s why you need us. 

Why us?

Tech companies believe that, with AI and NLP in place, the time is right for digital assistants. But until computers learn about empathy, until they can understand the subtle complexity of human life, they will keep making mistakes.

A digital assistant can’t understand your request correctly every time – the technology simply isn’t there yet. A human layer of empathy is needed on top of all this technology, bridging the gap in quality between growing AI and consumer expectations. We fill that gap, combining the fast calculation of AI with the empathetic understanding a human assistant brings.

Our service is particularly valuable for people in executive and managerial roles. You understand the value of your time and the benefit that could come from dealing with less admin. You also understand that your life is too complex to be left in the hands of a machine. A machine can’t understand your priorities, preferences, and activities when it’s booking your meeting or planning your route home. Our staff can.

Thanks to an enormous supply of skilled, affordable labor, combined with advancements in technology, we can meet the growing demand for support services. We offer affordable, talented assistants for everyone by leveraging the latest technological advancements. /Paul

Image of co-founder Paul Henrik Østergaard

Co-founder Paul Henrik Østergaard

Paul excels at challenging conventional business models and disrupting conservative industries with cutting-edge technology. Now, a business angel and serial tech-entrepreneur across the US, Europe, and Asia, Paul’s primary focus is on designing new business services that help people lead more meaningful lives by leveraging the latest technology.

In 2016, Paul co-founded Sigrid.AI in Singapore, a remote managed executive assistant service. Sigrid.AI provides personal process outsourcing solutions for busy entrepreneurs, executives, and small teams, supporting the way people work now, so that busy people can live a life supported by work instead of a work-focused life. The company delivers it’s business services across the US, Europe and Asia.

The Sigrid.AI vision builds on 10 years of being supported remotely by a Manila-based executive assistant who worked with Paul during his 260 days of international travel a year, while building his previous company, ShipServ (www.shipserv.com).


Paul Østergaard, the founder of ShipServ, could be described as shipping's original digital disrupter. Paul's vision of how the Internet could change the economics of shipping, driving out inefficiencies and increasing competitiveness has led to a ground-breaking shipping e-commerce idea, which is now the world’s leading maritime e-marketplace’.

(Futurenautics, 2014).

Our Vision

We want to see everyone thriving and leading a more meaningful life 

Our vision is to help people on both sides of our platform lead a more meaningful life. We can give young, talented, eager professionals a great opportunity as part of our team. We can also help busy people in high-cost areas to recover lost time and so lead a happy, healthy life.

Our Mission

Affordable assistants for everyone 

Our mission is to build a world-class remote executive assistant service, affordable for anyone who needs it. Our staff are full-time, highly trained, office-based assistants and specialists supported by the latest technology. While many virtual assistants lack stability and job security, we give ours full job security and proper health insurance, to ensure that we attract the best staff and get the best service out of them.

Our winning combination of high-quality staff and cutting-edge technology means that you can live the life tech companies have promised. At the tap of an app, we’ll lift the burden of tedious tasks, freeing your time for the things that matter, whether that’s meaningful work or more leisure time.

Live a life supported by work instead of a work-focused life.